The perfect partnership: when AI and machine learning meet marketing

The perfect partnership: when AI and machine learning meet marketing

Then they need to bring in the latest digital and social media activities of those customers to ensure it's building a 'single view of the truth' based on the latest market and brand insight – all in real-time. That's half of the job done. But, the true beauty of AI and machine learning isn't just in the analysis, it's in …

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